name: User Role - Digital Marketing Manager description: Sergey is a digital marketing specialist managing PBI dashboards and ad platform data for pharma company Delta Medical type: user

Sergey manages paid advertising dashboards in Power BI for a pharmaceutical company (Delta Medical group). Works with multiple ad platforms (Meta Ads, DV360, Google Ads). Speaks Ukrainian/Russian. Responsible for ensuring data integrity between ad cabinets and PBI reporting. Works with targetologists (media buyers) and PBI developers as stakeholders.