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type: agent name: Google Ads Crew slug: google-ads-crew kind: crew department: marketing reports_to: marketing-director manages: [creative-auditor, keyword-extractor, mcc-reporter, audit-recommender, summary-generator] status: idle-manual readiness_pct: 70 implementation: crewai runtime: python + crewai model: gemini-2.5-flash trigger: manual skills:

• google-ads-mcc
• creative-audit
• keyword-export
• campaign-analysis responsibilities:
• 5-агентна команда для Google Ads creative + audit
• MCC CSV download + analysis projects_involved: [ad-analyzer, ad-analytics-hub] last_updated: 2026-05-12

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Google Ads Crew

Role

5-агентна Gemini CLI команда для аналізу Google Ads (cross-domain issues, PMax health, GTM проблеми, бюджети, креатив-аудит).

Skills

• PMax / Search / Display analysis
• Cross-domain tracking debug (medizine.ua ↔ .eu, LiqPay referral, AJAX)
• GTM-конфігурацій аудит
• Optimization Score диагностика
• Звіт-формати з actionable рекомендаціями

Tools

• Gemini CLI
• Google Ads cookies (/srv/passepartout/google/cookies-*.json)
• MCC CSV pipeline
• BigQuery ad_data

Triggers

• Weekly: автоматичний crisis report
• On-demand: Сергій кидає бриф

RACI

Project / Area	R	A	C	I
Ad Analyzer (Google Ads частина)	✓

Implementation

Code: /srv/projects/google-ads-crew/ Reports: /srv/projects/google-ads-crew/reports/ Status: ~70%, MVP готовий

Members

5 Gemini-CLI агентів (TODO деталі)

Notes

• Wiki-folder: /srv/wiki/google-ads-crew/
• 2026-04-16 знайдено: PMax tabletki CPA = 133 грн vs medizine CPA = 420 грн (3× різниця, root cause cross-domain breakage)